Experienced executive to strengthen the company’s market position, tap into new business opportunities and further expand customer relationships.
Training Base Weeze is realigning its Sales & Marketing division: as of 1 November 2026, Sabine van den Boom has taken over as head of the division. With more than 20 years of experience in national and international sales and marketing, she brings extensive expertise in strategic market development, customer management and the development of new business opportunities.
Her previous positions include Katjes Fassin GmbH & Co. KG and Semper idem Underberg AG, where she most recently worked as International Senior Brand Manager, gaining extensive experience in strategic brand management and in developing international markets.
Focus on growth, market positioning and customer relationships
In her new role, Sabine van den Boom is responsible for the strategic development of Training Base Weeze’s sales and marketing activities. Her key tasks include expanding existing sales segments, identifying and tapping into new market potential, and further increasing the company’s visibility and market presence. A particular focus is on close collaboration with the existing sales team and on the sustained maintenance and development of long-term relationships with customers and business partners.
“I am very much looking forward to my new role at Training Base Weeze. Together with the team, I want to further strengthen existing partnerships, tap into new market potential and build lasting awareness of Training Base Weeze. For me, personal dialogue with our customers and partners is at the heart of this,” says Sabine van den Boom.
The management also sees the appointment as an important step in the company’s further development:
“We are delighted to have gained Sabine van den Boom, an experienced executive who brings fresh perspectives and will drive the further development of Training Base Weeze together with our team,” says Managing Director Dr Christian Endreß.
With this appointment, Training Base Weeze is purposefully strengthening its market position and consistently advancing its sales and marketing strategy.
About Training Base Weeze
Training Base Weeze is one of the largest and most versatile training centres for emergency services and security forces in Europe. Covering more than 60 hectares, the site of a former British military base at Weeze Airport offers more than 90 training facilities and over 450 buildings and installations, providing a wide range of opportunities for realistic training and professional development.
Its training programmes are aimed at fire services, police, emergency medical services, civil protection organisations, military units, as well as companies and operators of critical infrastructure. Training options range from firefighting and technical rescue to rescue and security training through to complex major incident and disaster response exercises.
With tailor-made training concepts, versatile infrastructure and realistic operational scenarios, Training Base Weeze offers national and international clients optimal conditions for professional preparation for demanding operational situations.
Press contact:
Training Base Weeze GmbH und Co. KG
Dr. Christian Endreß, Geschäftsführer
Flughafen-Ring 16 47652 Weeze
Tel.: +49 (0) 2837 66 5630
E-Mail: christian.endress@tb-weeze.com
www.tb-weeze.com
